Watches as Alternative Assets in 2025: The Complete Investment Guide

For decades, alternative asset allocation meant some combination of private equity, real estate, hedge funds, fine art, and gold. Luxury watches were absent from the conversation, dismissed as consumption goods regardless of their resale dynamics. That position is no longer defensible. The global secondary watch market reached $16.73 billion in 2025, up 36.4% year-over-year, with…